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Want to build an audience? Here’s how.
June 08, 2017 at 05:30PM
from 7Twelve Marketing
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Twenty Practical Steps to Better Corporate Governance | The Corporate Secretaries International Association (CSIA)
Twenty Practical Steps to Better Corporate Governance | The Corporate Secretaries International Association (CSIA) Please click the li...
Showing posts with label 2017 at 05:37PM. Show all posts
Showing posts with label 2017 at 05:37PM. Show all posts
Thursday, June 8, 2017
The 2-Step Process to Boosting Your Brand in 2017
Monday, June 5, 2017
Tech Teams Rush to Catch Up as New Accounting Rule Looms – Wall Street Journal (subscription)
Wall Street Journal (subscription) |
Tech Teams Rush to Catch Up as New Accounting Rule Looms
Wall Street Journal (subscription) A major accounting rule change is stressing finance staff and creating headaches for technology departments at some of the world’s largest businesses. Public companies like Verizon Communications Inc., VZ -0.15% Hortonworks Inc. HDP 0.16% and … |
June 05, 2017 at 04:30PM
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Sunday, May 21, 2017
How to Create a Viral Crowdfunding Video Campaign in 8 Steps
Numbers don’t lie. Statistics at Kickstarter show that crowdfunding video campaigns have a higher than average success rate of getting funded.
According to Kickstarter’s numbers, campaigns that have videos are 85 percent more likely to hit their funding goals.
In short, to ensure your video campaign goes viral, it must be interesting and engaging enough to make people want to share it. If your video campaign is well-produced, compelling and clearly addresses the needs and wants of a specific audience, it may gain traction from those who share it, and their contacts.
So how do you create a viral crowdfunding video campaign? Here are eight tips to consider:
Be yourself
Surely, you’ve seen crowdfunding videos where the performers aren’t quite themselves. Unless you’re an actor, it’s easy to understand why people get nervous in front of the camera. With a crowdfunding video campaign, the stakes are quite high, and there’s pressure to perform well.
Maybe that’s the problem; trying to perform. Don’t be an actor, just be yourself. You’re sharing a business idea that came from a passion or advocacy. Live it, own it and be yourself.
Have a compelling narrative
Everyone loves a good story. A compelling narrative places the listener in the shoes of the storyteller. You see and feel everything unfold.
The reason why storytelling works is that it creates empathy. When you’re creating a crowdfunding video, you want your audience to feel your purpose, not just understand it.
A good narrative strengthens the pitch for your product because the audience is already invested in you. They want to know how the story ends. And if you’re successful, they will help you re-write a happier ending with more funding support!
Related: Engage Your Community in a Successful Crowdfunding Campaign [Book Excerpt]
Create a hook
A “hook” is something that will get people’s attention within the first few seconds of your video. It could be a thought-provoking question, and one that resonates with your viewers.
To find your hook, you should know your market’s biggest concern. You must be 100 percent confident that your product or service can provide the best solution to their problem.
An example of a good hook is in the Kickstarter video, “Coolest Cooler.” The video starts off with a traditional cooler being pulled out of the back of a pickup truck. Then the hook comes in: “Hear that? That’s the sound of a cooler coming down from a shelf. It’s the sound of imminent fun. So why haven’t cooler designs changed in the last 50 years?”
Makes you think, right?
Emphasize the rewards
Of course, your audience has to know what makes your product special.
What differentiates it from everything else on the market? What will they get out of it as users and as investors? Why would people buy it?
You have to present your product as a game-changer by highlighting its innovative features.
Again, going back to the Coolest Cooler, creator Ryan Grepper obviously gave his product much thought. It has everything you could ever want in a cooler: a wireless sound system, a blender, compartments for knives, plates, utensils and a bottle opener.
Having said that, it’s no wonder the Coolest Cooler remains one of Kickstarter’s most backed projects of all time. With a goal of $50,000, Coolest Cooler raised more than $13 million or 26,000 percent above its target!
Align your message with your brand
Behind every marketing campaign is a message. If the message is not delivered with pinpoint, laser-like accuracy, the audience will not understand what your product is about.
The first step lies in the purpose of your product. Why did you come up with this particular product? A great example is the Kickstarter video campaign for FitBark, an activity tracker for dogs.
Within the first five seconds of the video, you already know the creators of FitBark are dog lovers who want to do more for their beloved pets. The product was designed to keep dogs happy and healthy.
The message clearly resonated with dog owners who felt the same way. The campaign asked for $35,000 and received total funding of $80,000!
Near the end of your video, drive home the message by stating your CTA (call to action). Make an appeal. Tell your audience what you want from them and how they can help you out.
Show, don’t tell
It’s not enough to tell people your plans and goals for your product. Show them.
Even if you have not received a single cent, show your audience that you are dead-set in seeing your product come to fruition. An effective strategy would be to include footage of design drawings or the production line in your video.
When the audience realizes how committed you are for this project to see the light of day, come hell-or-high water, they will get behind you. It also tells your audience that you are organized and have all the pieces in place to make this happen.
Production creates a strong level of excitement. It screams, “It’s happening!” If your product successfully captures the imagination of an audience, they will gladly share your video with their network.
Work on quality and content
If you’re dead serious about asking an audience to invest money in your venture, you should likewise invest in the quality and content of your crowdfunding video campaign.
While you’re at it, why not join a crowdfunding video campaign competition? There are organizations that set up these types of competitions for prospective startups.
These contests attract a large audience, which include industry influencers, reputable companies and venture capitalists. It is a great way to have your video go viral and secure the funding you need for your project.
Related: Sign up to receive the StartupNation newsletter!
Keep your crowdfunding video short
For videos to go viral, they must be memorable. Unfortunately, people have very short attention spans.
If you fail to grab their interest in the first six to 10 seconds, they will not see your video to the very end. Generally, studies show that the shorter the video, the better. Videos that run under one minute have more viewership.
For crowdfunding videos, the ideal length is longer at two to three minutes because you have more material to cover.
When it comes to crowdfunding, there is no doubt that a video campaign is the way to go. Convey your message and trigger your audience’s emotion through video content, but take the time in planning your crowdfunding video campaign properly. Consider hiring the services of experienced video producers to ensure the quality and content of the finished product.
After all, a crowdfunding video campaign that goes viral can easily recover the cost of production.
The post How to Create a Viral Crowdfunding Video Campaign in 8 Steps appeared first on StartupNation.
May 21, 2017 at 05:36PM
from Felix Tarcomnicu
Cybersecurity Startup CrowdStrike Joins Unicorn Club
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We’re not suggesting that cybersecurity startup CrowdStrike didn’t earn its entry this month into the vaunted Unicorn Club with hard work, but the …
May 21, 2017 at 04:56PM
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The 2017 ATL Startup Awards
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If you follow startups in Atlanta at all on social, you might have seen a few, oh, eleventy-hundred or so tweets and posts about the 2017 Startup Awards …
May 21, 2017 at 04:26PM
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Monday, May 8, 2017
Buffett: I’ve never made a trade based on GDP
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Warren Buffett, Berkshire Hathaway chairman and CEO, shares his thoughts on economic growth in the U.S.
May 08, 2017 at 05:26PM
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Buffett: I don’t put too much weight in any given election
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Warren Buffett, Berkshire Hathaway chairman and CEO, shares his thoughts on the outcome of the French election and elections in general. People get fooled by market reaction to elections, says Buffett.
May 08, 2017 at 05:26PM
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Tuesday, May 2, 2017
Trump eyes OCC chief; Miami can sue banks
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The president may soon replace Thomas Curry as bank regulator with an interim appointment; Supreme Court says city can sue B of A and Wells Fargo over predatory lending.
May 02, 2017 at 05:36PM
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Czech Pm Sobotka says Goverment Will Resign
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CZECH PM SOBOTKA SAYS GOVERMENT WILL RESIGN
The material has been provided by InstaForex Company – www.instaforex.com
May 02, 2017 at 05:26PM
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ScyllaDB and Samsung SDS Announce Global Partnership
Leading companies to jointly deliver high-performance open source NoSQL database software and services
(PRWeb May 02, 2017)
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May 02, 2017 at 05:23PM
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Monday, April 24, 2017
Turkey Apr Capacity Utilisation* Increase to 78.4 % Vs Prev 74.9 %
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TURKEY APR CAPACITY UTILISATION* INCREASE TO 78.4 % VS PREV 74.9 %
The material has been provided by InstaForex Company – www.instaforex.com
April 24, 2017 at 05:35PM
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Ultratech Cement Q4 PAT seen up 8.4% to Rs 610 cr: HDFC Securities
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April 24, 2017 at 05:29PM
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Brazil’s 2017 Gdp Growth Forecast 0.43 Pct Vs 0.40 Pct Previous Week – Weekly Central Bank Survey
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BRAZIL’S 2017 GDP GROWTH FORECAST 0.43 PCT VS 0.40 PCT PREVIOUS WEEK – WEEKLY CENTRAL BANK SURVEY
The material has been provided by InstaForex Company – www.instaforex.com
April 24, 2017 at 05:35PM
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Sunday, April 16, 2017
Did you know there have been outbreaks of mumps among 100% vaccinated populations? Or that Merck’s scientists working on the mumps vaccine claimed they were forced to commit fraud?
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by jbrs_ Harvard Mumps Outbreak of 2016 University of Richmond Mumps Outbreak of 2013 Loyola University Mumps Outbreak of 2013 Fordham University Mumps Outbreak of 2013 These articles are quick to explain these events…
April 16, 2017 at 05:31PM
from IWB
Saturday, April 15, 2017
The U.S. Is Acting More Like the Soviet Union Every Day
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by WashingtonsBlog America Adopts Soviet-Style Mass Surveillance, Propaganda, Censorship, Communist Torture Techniques, and Socialist Economics One of America’s top Russia experts – professor emeritus of Russian studies, history, and politics at New York University…
April 15, 2017 at 05:31PM
from IWB
Microsoft Transparency Report Shows Massive Increase in 2016 Obama Era FISA Orders…
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by sundance Microsoft tries to thread the needle of transparency by telling its consuming audience as much about governmental collection of data as possible. Toward that end Microsoft releases a biannual transparency report. Within…
April 15, 2017 at 05:31PM
from IWB
Does Your Plan B Include a Second Place to Live If Plan A Doesn’t Work Out?
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by Charles Hugh Smith We all have a Plan A—continue living just like we’re living now. Some of us have a Plan B in case Plan A doesn’t work out, and the reasons for…
April 15, 2017 at 05:31PM
from IWB
Germany Building Free Housing for Refugees worth 3 million
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by Martin Armstrong In Germany, Martin Schultz wants to give refugees the right to vote. So if he cannot win with Germans, he wants to give the right to vote to refugees to win…
April 15, 2017 at 05:31PM
from IWB
Airlines Industry is Out of Control
by Martin Armstrong The incident of beating and dragging a passenger from United Airlines so United Employees can get a seat is just an example of how abusive the entire airline industry has become….
April 15, 2017 at 05:31PM
from IWB
UK & Germans Did Intercept Trump’s Phone Calls with Russia
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by Martin Armstrong After denying that British and other European intelligence agencies have intercepted communications between Donald Trump’s staff and Russian citizens and other Russian citizens during the campaign, the truth has come out…
April 15, 2017 at 05:31PM
from IWB
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