When is it good to use a book as your opt-in, and when is it not?
So many startups have an ebook or a massive white paper as their opt-in, and I can only remember a small handful of times I actually wanted one.
Do super long-form opt-ins always convert better, and I’m just an anomaly in that I don’t like them?
submitted by /u/ThomasOHMalley
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May 26, 2017 at 04:16AM
from /u/ThomasOHMalley
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