Have you ever Google’d a company and found a number of front page results that were negative to the brand in question?
That happened to me a couple of years ago when I put Walmart into the search engine. It came back with the main site, but also People of Walmart (a photo site showing unflattering photos of unique customers at the chain of stores), and Walmart Sucks, (a website dedicated to exposing bad business practices and complaints about the company) in the second and third spots.
Since then the bad results have been purged a bit. They have retained better front page results, though damaging news stories still do exist.
Even a company as massive as Walmart had to learn the hard way about the importance of brand search ownership.
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April 20, 2017 at 08:35PM
from Dan Steiner
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