Saturday, April 22, 2017

From A Syrian Kitchen To TV CEO: An Entrepreneur’s Story

For Syrian cook and entrepreneur Alia Adi, the kitchen is also a filming set. Here, she creates Arabic-language recipe videos, cooking food ranging from Middle Eastern specialties to all-around favorites like brownies and ice cream.

Adi is the founder and CEO of Basmaty World , an Arabic-language cooking channel on YouTube that she is transforming into a network that brings cooks from across the region under one brand. Basmaty generates around 1 million views per month on YouTube and has more than 300,000 followers on Facebook.

April 22, 2017 at 12:14AM

from Editor