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Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. More than brand-building CMOs. More than lead-generating CMOs. More than product-positioning CMOs. What is a revenue-generating CMO? <br />
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A revenue-generating CMO is a CMO who converts the marketing budget into revenue dollars. He, or she, is the primary reason their company’s revenue growth rate is higher than the revenue growth rate of their industry and their competitors. For this …
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A revenue-generating CMO is a CMO who converts the marketing budget into revenue dollars. He, or she, is the primary reason their company’s revenue growth rate is higher than the revenue growth rate of their industry and their competitors. For this …
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@GregAlexander: The Revenue-Generating CMO
bit.ly/2sscgfu by @makingthenumber #generaterevenue #CMO http://pic.twitter.com/2AQsUDquTd
bit.ly/2sscgfu by @makingthenumber #generaterevenue #CMO http://pic.twitter.com/2AQsUDquTd
@mdrapeau: The Revenue-Generating CMO
bit.ly/2sir699 by @makingthenumber #generaterevenue #CMO http://pic.twitter.com/FHKyXZXBFs
bit.ly/2sir699 by @makingthenumber #generaterevenue #CMO http://pic.twitter.com/FHKyXZXBFs
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Vía All News on ‘The Twitter Times: Muzaffar69/corpgov’ http://ift.tt/2rIrgcO
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