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Thursday, June 22, 2017

The Revenue-Generating CMO | Sales Benchmark Index

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Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. More than brand-building CMOs. More than lead-generating CMOs. More than product-positioning CMOs. What is a revenue-generating CMO? <br />
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A revenue-generating CMO is a CMO who converts the marketing budget into revenue dollars. He, or she, is the primary reason their company’s revenue growth rate is higher than the revenue growth rate of their industry and their competitors. For this …
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