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Sunday, June 4, 2017

Lego CEO: ‘if we don’t deal with children’s basic rights, we will have a difficult future’

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Lego has signed a deal with Unicef to promote children’s rights – and to lobby other businesses to take action – including eliminating child labor and protecting children online

The business world is failing to adequately protect children’s rights, according to Jørgen Vig Knudstorp, chief executive of the Lego group.

The toy company, which operates in more than 100 countries, on Friday announced a partnership with Unicef to promote the agency’s program for ensuring businesses respect and support children’s rights.

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June 04, 2017 at 02:04PM

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from Jo Confino

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