Four Reasons Why China’s Local Brands Are Outsmarting Foreign Food Companies

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forbes.com
– Out of Asia, Contributor

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Most brands localize when entering foreign markets, but many take a generic approach across China. Local brands are paving the way by incorporating regional components into their marketing mix and distribution strategies.

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@managementsushi: Four reasons why China’s local brands are outsmarting foreign food companies: http://ift.tt/2sZSXeE http://pic.twitter.com/ndLTai14zq

28.06.2017 05.12.14

@Forbes: Four reasons why China’s local brands are outsmarting foreign food companies: http://ift.tt/2sZSXeE http://pic.twitter.com/ndLTai14zq

28.06.2017 05.00.01

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