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Sunday, June 18, 2017

Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos – WSJ

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With the rise of automated digital advertising, marketers get the benefits of scale, low prices and precise targeting. But it also comes with the risk of your brand winding up in the wrong place. Those “brand safety” issues are becoming a recurring headache.
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@WholeBoardDev on Twitter
@WholeBoardDev: Advertisers try to avoid the web’s Dark side, from fake news to extremist videos http://ift.tt/2g8wHI3; via @WSJ #corpgov
@strategyscribe on Twitter
@strategyscribe: Advertisers try to avoid the web’s Dark side, from fake news to extremist videos http://ift.tt/2g8wHI3; via @WSJ #corpgov
@WSJ on Twitter
@WSJ: How marketers are trying to keep their ads away from fake news, fake traffic and racist videos on.wsj.com/2rsNBqU
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