Advertisers Try to Avoid the Web’s Dark Side, From Fake News to Extremist Videos – WSJ

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With the rise of automated digital advertising, marketers get the benefits of scale, low prices and precise targeting. But it also comes with the risk of your brand winding up in the wrong place. Those “brand safety” issues are becoming a recurring headache.

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@WholeBoardDev: Advertisers try to avoid the web’s Dark side, from fake news to extremist videos http://ift.tt/2g8wHI3; via @WSJ #corpgov

18.06.2017 10.53.54

@strategyscribe: Advertisers try to avoid the web’s Dark side, from fake news to extremist videos http://ift.tt/2g8wHI3; via @WSJ #corpgov

18.06.2017 10.49.41

@WSJ: How marketers are trying to keep their ads away from fake news, fake traffic and racist videos on.wsj.com/2rsNBqU

18.06.2017 09.41.42

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