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Wednesday, May 3, 2017

Whirlpool to scoop up food discovery platform Yummly

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Whirlpool Corporation announced it has agreed to acquire Redwood City, California-based Yummly Inc for an undisclosed price. Whirlpool said it expects to wrap up its acquisition this month. Yummly was co-founded in 2009 by David Feller and Vadim Geshel and has raised about $23 million in venture funding from Bauer Venture Partners, Physic Ventures, Unilever Corporate Ventures, First Round Capital, Harrison Metal Capital and Intel Capital. The food-centric tech company provides personalized recipes and cooking resources and says it has more than 20 million registered users.

Source: Company press release

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May 03, 2017 at 05:28AM

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from Alastair Goldfisher

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