Kicking Off on Menstrual Hygiene Day, Tampax Aims to Fuel the
Conversation around Access to Feminine Care and Inspire Women Everywhere
to Give Back
CINCINNATI–(BUSINESS WIRE)–In celebration of Menstrual Hygiene Day, Procter & Gamble’s leading
feminine protection brand Tampax®, is collaborating with 20 social
influencers to donate one million tampons to women’s charities across
the United States over the next 30 days.
Menstrual Hygiene Day takes place on May 28 and is a global initiative
aimed at raising awareness around the challenges women and girls face
during their menstrual cycles. The initiative also strives to educate on
the role feminine hygiene plays in allowing women and girls to reach
their full potential.
In the United States alone, 1 in 3 women are either living in poverty or
on the brink of it1, which can make it challenging to secure
feminine hygiene products on a monthly basis. Without the proper
protection, a woman’s monthly cycle can compromise her dignity and
result in her missing work, skipping school, or sacrificing important
things in her life. Underserved women sometimes have to make a choice
between food and period protection, and Tampax wants to change that.
“It’s widely recognized that women and girls in developing countries
often lack access to menstrual hygiene products, but what most Americans
don’t realize is that this is true in our own backyard,” said Amanda
Hill, Marketing Director, North America Feminine Care at Procter &
Gamble. “We believe that every woman and girl deserves access to
feminine care products, and this donation is part of our continued
efforts in supporting those in need.”
With a donation of one million tampons in 30 days, Tampax aims to
encourage women to become catalysts for change in their own communities
by engaging in a national dialogue around the importance of access to
feminine products. Individuals all over the country can get involved by
using #PowerOverPeriods and share what actions they are taking to help
break the period stigma and help those in need.
“The women behind Tampax share my vision in providing equitable access
to menstrual hygiene, especially to those in need, and changing the
narrative around menstruation,” said Nadya Okamoto founder of the
501(c)(3) non-profit organization PERIOD.
“I’m inspired by what Tampax is doing to shine a light on this issue and
thankful that we can make access to period products a reality for even
more people with periods.”
Making a Difference
Influencers from coast-to-coast have banded together to support
organizations in their local communities. Some of those involved are YouTube
stars Marissa Rachel and Shanna Lisa, Miranda Mendoza of Slashed Beauty,
and Founder and CEO of MomTrends Nicole Feliciano. Notable charities
that will benefit are PERIOD, GOOD+ Foundation, Working Wardrobes, The
Midnight Mission, and Support the Girls.
For additional information on Tampax, visit www.tampax.com.
About Tampax
Procter & Gamble’s leading feminine protection brand Tampax provides a
premium brand experience to help protect and give girls power over their
periods. To meet a variety of needs, the Tampax product lineup includes
Tampax Pearl, Tampax Pearl Active, Tampax Pearl Radiant and Tampax
Pocket Pearl, which offers the full-size protection of Tampax Pearl in a
pocket-sized applicator for on-the-go confidence. Leak-free periods are
possible with Tampax Pearl’s LeakGuard™ protection.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
1Source: The Shriver Report; A Woman’s Nation, 2015
Contacts
Procter & Gamble
Jeannie Tharrington, 513-945-4422
tharrington.jm@pg.com
or
MSLGROUP
Michelle
Meisten, 646-500-7674
michelle.meisten@mslgroup.com
Tampax® Donates One Million Tampons to Girls and Women in Need Across the Nation in 30 Days was first posted on May 26, 2017 at 8:00 am.
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May 28, 2017 at 08:58PM
from 3BL Media Press Release
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