How do credit unions reach the Millennial Generation with financial products and services? That is a burning question financial institutions have asked—and will continue to ask—for years.
A recent study from Yahoo reveals solid data financial marketers can leverage to their favor (if they apply the information). According to BizReport, here are some key findings:
- Most (67%) of Millennials are interested in learning more about finance
- Nearly half (48%) watch personal finance video content
- Most (82%) consume financial content via their phones
- A large percentage (37%) are interested in live streaming finance events.
John Piontkowski, Vice President & Industry Lead (Finance) for Yahoo, says, “Millennials are digital-first consumers, which means they’re not just reading articles but watching video content on multiple devices. Financial brands need to keep this in mind and develop content that is optimized across screens.”
The post Study reveals tips for reaching millennials with financial products appeared first on CUInsight.
May 05, 2017 at 02:13AM
from Felix Gomez
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