Indigo Sleep, a new sleep solutions company, wants you to sleep better; and Donald Trump and the right-wing, a little less so. Indigo is an ecommerce mattress brand that begins shipping in June and just posted a Kickstarter last week. It’s a company founded by tech veterans who envision a better world through conscious commerce.
Traditional mattresses are expensive, wasteful and unhealthy. The industry is dominated by players who seek to maximize profit through planned obsolescence.
Indigo is founded by tech veterans who have built a better mattress: one that is modular and enables enhancement rather than replacement, which means that Indigo products won’t clog landfills after the 7-year lifespan typical to most mattresses. Indigo is designed and built to allow for easy replacement of essential layers—delivering a “like-new” feel when needed, at a fraction of the cost of a new mattress, and protecting the planet in the process.
“We’re launching a new mattress company so you can sleep better, while @realdonaldtrump and Alt Right tosses and turns,” said Gene DeRose Co-Founder and CEO. “Money talks and consumers have infinite choices in today’s world. We wanted to start a company that offers an amazing product—better than anything in the marketplace—and one that’s aligned with progressive values.”
The unique design of Indigo’s product is grounded in intensive research and supported by several patents around how to create a better mattress that matches consumer values and is friendlier to the environment.
Indigo’s radically different approach to beds is based on:
- Thoughtful design
- A refreshable comfort layer: “Like having a new bed all the time”
- Customization, for sleeping partners on opposite sides of the soft/firm divide: “Like two beds for the price of one”
- A commitment to clean ingredients: Indigo products contain no dirty chemistry
- Activism: Indigo is a company that’s transparent about production and committed to its values—which extend beyond the production of their superior mattresses.
For every mattress sold, Indigo will donate $50 to Planned Parenthood, the ACLU, Coalition to Stop Gun Violence, or the Southern Poverty Law Center. Indigo believes it’s time for companies to take a stand!
Check out Indigo’s Kickstarter and join us on a mission to make bedding and Washington more accountable.
About Indigo Sleep
Indigo Sleep is a sleep solutions company that makes superior mattresses, more comfortable for the consumer and friendlier for the environment. Indigo’s modular design allows sleepers to adjust the experience and replace worn-out parts without trashing a whole mattress. Transparency is key to Indigo’s ethos, and its integrity is apparent in every aspect of its work, from selection of materials to company activism. The brand seeks to make people healthier and happier through better sleep, and is grounded in principals that are advantageous to sleepers and to the planet. Indigo Sleep: Superior comfort, better choices, healthier living.
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May 16, 2017 at 06:59PM
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