Monday, May 15, 2017

Nielsen and Twitter Take Relationship Global With Digital Ad Ratings

NielsenNEW YORK, May 15, 2017 /PRNewswire/ — Nielsen announced today it has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on…

May 15, 2017 at 07:29PM