John Lewis‘s famous ‘Never Knowingly Undersold’ policy has been called into question after it failed to reduce the price of a wide range of products it was aware were being sold cheaper elsewhere, a MoneySavingExpert.com investigation reveals.
The High Street stalwart did not drop its advertised prices on 15 out of 16 products it was informed were being sold for less by rivals – even though it agreed to pay out individual price match refunds. These included goods sold by major chains such as Tesco Direct and Toys R Us.
As part of its ‘Never Knowingly Undersold’ price pledge, John Lewis promises: “If we find that [high street competitors] are selling the same individual product, sold with the same service conditions, at a lower price, we’ll meet that price in our shops and at johnlewis.com.”
May 17, 2017 at 03:22AM