Wednesday, May 17, 2017

MSE investigation reveals John Lewis IS ‘knowingly undersold’

John Lewis‘s famous ‘Never Knowingly Undersold’ policy has been called into question after it failed to reduce the price of a wide range of products it was aware were being sold cheaper elsewhere, a investigation reveals.

The High Street stalwart did not drop its advertised prices on 15 out of 16 products it was informed were being sold for less by rivals – even though it agreed to pay out individual price match refunds. These included goods sold by major chains such as Tesco Direct and Toys R Us.

As part of its ‘Never Knowingly Undersold’ price pledge, John Lewis promises: “If we find that [high street competitors] are selling the same individual product, sold with the same service conditions, at a lower price, we’ll meet that price in our shops and at”

May 17, 2017 at 03:22AM