The campaign includes four TV Public Service Announcements (PSAs), with each one tackling a different form of corruption. Such forms include goods’ price manipulation to secure greatest gain, and corruption in the education and medical sectors. The campaign also includes a TV jingle to be aired next week. It is aimed at reversing the negative images portrayed in the PSAs and instill positive behaviors instead. In addition, billboards will be installed in the coming weeks, and animated infographics developed soon, with the purpose of providing viewers more information on corruption.
May 30, 2017 at 10:30AM
from Anti-Corruption Digest
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