The 411 on how 4/20 affects consumer behavior could be good news for the local ramen shop. On the other hand, the corner liquor store might be in trouble.
Four states have legal recreational marijuana sales and four more will soon follow. By the end of the decade, it is possible most Americans will live in a state where pot is legal — a shift that could lead to profound changes in how they spend their time and money.
Data collected by Foursquare provides some clues. Examining foot traffic last Apr. 20 — marijuana’s unofficial day of celebration — the location-sharing app found that, in the states where recreational pot is legal, visits to fast food chains picked up by 20%. Foursquare has also found that dispensary-goers have an unusual hankering for Asian food.
But concentrating on Oregon, where pot was legalized in late 2015, Foursquare found that visits to liquor stores last year increased by half as much as elsewhere. Unless it can find ways to protect its share, the booze business could be in for a chronic problem.
April 20, 2017 at 02:22PM
from Justin Lahart
No comments:
Post a Comment