The term, brand, is likely from a Norse word for “burn”. Like the cowboys who burn their brands on cattle, marketers try to burn an image (a distinguishing, attention getting, memorable, and complimentary image) in our minds.
Every day, we brand ourselves. Some of us are better at it than others. Some of us are more aware than others that it is taking place. For good or for bad, it is true. It is not by accident that some institutions are better at developing and nurturing their brands. No doubt, you have heard about great branding and advertising campaigns such as those by Nike and Apple. Not everyone does it that well.
More directly to the point, some credit unions are excellent at branding, while others need help. Most likely, there are branding issues that – at times – keep you up at night. Every brand wants to connect to its customers in a perceptible, emotional way that will result in a lifelong bond. This does not happen overnight. From brand inception, to building a brand, to improving a brand… you must actively make decisions that move the brand forward.
April 21, 2017 at 10:26PM
from Felix Gomez