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Monday, April 3, 2017

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

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B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle.

Please visit Marketing Land for the full article.
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April 03, 2017 at 10:15PM

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from Scott Vaughan

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