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Tuesday, April 4, 2017

Stop Selling Widgets, Start Selling Wisdom!

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If you really want your business to take off, stop selling "widgets" and start selling "wisdom". Widgets are competitive commodities in a race to the lowest price. And, Wisdom is actionable insights clients pay premiums for to help them materially drive more revenues or lower costs.

April 04, 2017 at 01:16AM

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from George Deeb, Contributor

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