One of my best friends came to me this morning upset about comments Marvel VP of sales David Gabriel made during the Marvel Retailer Summit. Interviewed by ICv2, Gabriel claimed that diversity was turning readers away and hurting the company’s sales. “They didn't want female characters out there,” he said. “That's what we heard, whether we believe that or not.”
This is a silly assertion for a number of reasons. Yes, fans of a certain stripe can always be counted on to cry foul about women and people of color taking the spotlight away from the sprawling pantheon of white male characters. But Marvel’s position in the marketplace has also been damaged by the rising cost of monthly issues, the shift toward events that don’t cater to new...
April 04, 2017 at 12:29AM
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from Kwame Opam
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