Earlier today, news broke that Verizon is merging venerable tech and media brands Yahoo and AOL into a company called Oath. Since then, many people have been asking a simple question: “Why Oath?” Now, I can’t answer this question, any more than I could explain why Tribune Publishing became Tronc. But I’ve narrowed it down to two possibilities: Verizon is either launching a subtle viral ad campaign for the 2017 film adaptation of Dave Eggers’ The Circle, or it’s starting a heavy metal band. I’ll briefly lay out my case for both; believe what you will.
Billion+ Consumers, 20+ Brands, Unstoppable Team. #TakeTheOath. Summer 2017. http://pic.twitter.com/tM3Ac1Wi36
— Tim Armstrong (@timarmstrongaol) April 3, 2017
The case for a Circle marketing...
April 04, 2017 at 02:59AM
http://ift.tt/2oCL9NF
from Adi Robertson
http://ift.tt/2oCL9NF
No comments:
Post a Comment