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Monday, April 3, 2017

General Mills investing $3 million into Colorado granola and cereal maker

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5610081399aa31d5088eb*100xx815-815-0-0.jGeneral Mills Inc. is investing $3 million into a Colorado company that specializes in granola, oatmeal, muesli and cereal. Purely Elizabeth, a Boulder, Colo.-based company that produces gluten-free and vegan foods, announced Monday it received a $3 million minority investment from 301 Inc., the investment group of General Mills. The minority investment from 301 Inc. is the first and only outside funding the brand has accepted to date, according to a release from Purely Elizabeth. Founded in 2009,…
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April 03, 2017 at 08:40PM

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from Nick Williams

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