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Monday, April 3, 2017

Coke Kills The CMO Role, Everyone Scratches Their Heads

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This week word got out that Coca-Cola axed its CMO role, and created a position of Chief Growth Officer. It's very optimistic for Coca-Cola to name its marketing officer a Chief Growth Officer. This is at a time where there is no growth in soda.

April 03, 2017 at 01:11PM

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from Blake Morgan, Contributor

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