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Monday, April 3, 2017

Brighthouse Financial Kicks Off Next Phase of Brand Launch with a Focus on Predictability in Retirement

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CHARLOTTE, N.C.--(BUSINESS WIRE)--Brighthouse Financial, an operating segment of MetLife, Inc. (NYSE:MET), today kicks off the next phase of its brand launch with the debut of its first broadcast advertising campaign. The premiere of the “Predictability” television commercials supports a multi-platform campaign to introduce Brighthouse Financial. In March 2017, Brighthouse Financial began using its new brand for its annuity and life insurance solutions. MetLife has initiated the regulatory proc

April 03, 2017 at 04:39PM

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