Multi-channel specialty retailer Williams-Sonoma, Inc. WSM recently collaborated with luxury lifestyle brand AERIN. The collaboration aims to launch exclusive home décor collection of more than 120 products created with Aerin Lauder.
The collection includes tabletop, ceramic dinnerware, outdoor pillows, bedding, hand painted cachepots and sculptural pieces, decorative metal and ceramic objects and table lamps to name a few.
Notably, the company regularly collaborates with celebrated brands and designers to offer exclusive designs on home furnishings products. The company believes that collaborating with designers and brands can bring in new customers, invent new trends in home furnishing and widen the company’s social media reach.
Williams-Sonoma is also focused on enhancing customer experience through improved and innovative marketing techniques. A series of events will take place to launch the AERIN Collection and will be made available at all Williams Sonoma retail outlets in the U.S. as well as online. The company is also partnering with Architectural Digest to organize a sweepstakes, offering customers the chance to win the AERIN Collection.
The company’s innovative marketing strategies aims to identify and target audiences that are most responsive to the various campaigns. These efforts will help the company to deliver more relevant messaging across all of its communication channels including email, mobile, social platforms, direct mail and on website.
Williams-Sonoma, Inc. Price
Investors should keep in mind that Williams-Sonoma recently reported fourth-quarter fiscal 2016 results wherein adjusted earnings beat the Zacks Consensus Estimate by 3.3%. Comparable brand revenues for the company decreased 0.9% in the quarter, significantly lower than the 4% decline recorded in the prior quarter and 0.8% growth a year ago. However, Williams-Sonoma brand’s comparable brand revenues were up 1.4%, higher than 0.9% growth in the prior-year quarter.
Zacks Rank & Stocks to Consider
Williams-Sonoma carries a Zacks Rank #3 (Hold).
Better-ranked stocks in the Retail-Wholesale sector include Bravo Brio Restaurant Group, Inc. BBRG, Diversified Restaurant Holdings, Inc. SAUC and Papa John's International Inc. PZZA.
Bravo Brio and Diversified Restaurant sport a Zacks Rank #1 (Strong Buy). You can see the complete list of today’s Zacks #1 Rank stocks here.
While Bravo Brio is likely to witness a 50.9% rise in full-year 2017 earnings, Diversified Restaurant’s 2017 earnings estimates moved 100% north over the last 60 days.
Papa John's, a Zacks Rank #2 (Buy) stock, is expected to witness a 10.2% increase in full-year 2017 earnings.
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March 31, 2017 at 06:55PM
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