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Friday, March 31, 2017

Why Predictive Analytics Is A Marketer's Unicorn Rainbow Fantasy

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"The weather is far easier to predict because it is not reliant on the understanding of human beings. That is, our industry's sometimes obsessive belief in the power of data and prediction has serious limits because of the complexity of human beings, otherwise known as the customer."

March 31, 2017 at 10:57PM

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from Mark-Hans Richer, Contributor

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