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Tuesday, March 21, 2017

How Back to the Roots Is Disrupting Your Cereal Aisle

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Today, Back to the Roots, pioneered by Millennial founders Nikhil Arora and Alejandro Velez are spearheading the "undoing" of food by bringing whole-grain, biodynamic, single-sourced cereals into the New York City public school system, replacing options once offered by food giant, Kellogg’s.

March 21, 2017 at 05:58PM

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from Eve Turow Paul, Women@Forbes

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