On this week’s SBI Insider Podcast we discuss the topic of how to leverage your ideal customer profile. Your company’s Ideal Customer Profile can be quantitatively defined, documented, and leveraged to better prioritize sales and marketing efforts. This gives you the opportunity to point your resources at the highest potential accounts and prospects. <br /> <br /> The emerging best practice is to define the ideal customer profile through regular account segmentation data refreshes. The short...
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December 25, 2016 at 12:57AM
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